In an ideal world, your customers would be ready to make a purchase from you after their first visit on your website. However, the reality is that that situation doesn’t always happen. So, what can you do about it?
You can use retargeting to try and convince them to eventually make that purchase. Retargeting becomes very important as this helps you close the deal with your potential customers who have already considered purchasing from you.
There are different ways for you to implement your retargeting campaign, but one opportunity stands out the most: video.
Using videos will make a huge impact in your retargeting efforts and here are 3 reasons why:
1. Videos provide more information
Videos can provide a lot more information compared to other advertising materials that just show text or still photos.
What’s more important is that using videos will provide the most information to your potential customers in the shortest amount of time possible.
You must remember that time is an extremely scarce resource, especially in the online world. So, you must make sure that you get to squeeze as much information as you can because of everyone’s short attention span online.
Whether you want to remind your potential customers of your best-selling products or your current promotions and discounts, among other things, using videos to advertise these messages will be more efficient for you.
Using videos will be crucial for your retargeting as they allow you to communicate your message to your potential customers in a concise and entertaining manner.
2. Videos are more flexible
For your retargeting efforts, there are a lot of different issues you have to address as to why your customers didn’t make a purchase from you. Take note that these different issues are also made by different types of people.
One way of effectively addressing these different issues and audiences is by using videos. Videos provide you with the flexibility to broadcast different types of messages to address certain issues made by different people.
For example: you can create a video that explains the high quality of your products if their issue is that your products might be too expensive or you can make a video that showcases positive testimonials from your current customers if their issue is that your products might not be trusted.
Creating different types of videos allows you to respond to these specific issues that your customers faced when they initially visited your website so that they can understand your product more which will hopefully end up in a purchase.
3. Videos lead to more engagement
Video has always been one of the most engaging types of content and this is something that you need when it comes to retargeting.
You have to display engaging content to those potential customers that you want to retarget because if they don’t engage, then that doesn’t bring them any closer to making a purchase from you.
Using videos gives you a great opportunity for engagement because of the two reasons previously stated: they are an entertaining way of providing information and can provide different types of information to different audiences.
When these videos are tailored to address these specific audiences you want to retarget, these people will more likely engage and watch them because they feel like these videos are addressing them personally.
These engagements that you will gather from all the different videos you make is a great way to lead your customers to your website and eventually, a purchase.
You will have multiple platforms to choose from once you have decided on what videos you will use for your retargeting. You can upload these on social media platforms that encourage the use of video like Facebook, YouTube, and even Linkedin. You must optimize your videos to each platform since they all have different video requirements and different audiences.
If you want to use videos for your retargeting, VideoBlast can provide you with different styles and examples which can be seen on our website.
VideoBlast is a creative video agency that can help you create entertaining and engaging videos at an affordable rate. Let us help you make the best videos for your retargeting campaign.
