To fully establish your social media presence, you will need to create compelling online content for your audience. You’d want your online posts to reflect your brand while also informing or entertaining your audience so that they can engage with you.
Lucky for you, video content is that compelling content you are looking for. It can achieve both of these targets because great videos allow you to communicate your message in the shortest amount of time possible and ensure the most engagement out of all other types of social media posts.
However, it’s important to remember that you should not just create any video just because everyone else is doing it. You should first gather the best video ideas because these ideas will be a great foundation for your video content.
So, we have gathered 6 great video ideas that will become engaging video content which will help build your social media presence.
1. New Product Launch
These product launch videos will explain and display your new product. These videos are crucial because they not only have to do a good job explaining your product’s story and what makes your product great, but they also have to set the tone of your brand’s communication.
What is great with this video idea is that you can be flexible on how you want to display your product depending on what your brand identity is.
Here is an example from Dollar Shave Club. Since their brand targeted younger audiences, they opted to make a light-hearted, humorous, and concise video to explain their product.
Here is a different type of product launch video from Adidas. This video was to promote the Ultra Boost which was released in 2015. They took a different approach and highlighted the performance features of the shoe since that’s what athletes are looking for in new shoe releases.
When done right, a product launch video becomes a great way to immediately establish your social media presence.
2. How-to Videos
How-to videos are a great way for people to see how your products actually look like in action. This can be a great video option for you because most people tend to search for online videos to learn more about a certain product or solve some issues about it.
Since people want to gather more information about your products, it is important for you to be the primary supplier of the information you are looking for instead of other external sources.
Tasty, one of the most popular food networks in the online world, posts a lot of how-to videos that guide their audience with cooking different common dishes. They make their videos concise and visually appealing which is why they get a lot of views.
Here is an example:
3. Behind The Scenes
Just like how people are fascinated with taking a peek behind the curtains of their favorite films and TV shows, they also are curious about what goes into the making of their favorite products.
Behind the scenes videos can cover a lot of things from giving an office tour, revealing how certain products are made, or seeing how people work backstage during events.
Capturing these interesting moments not only entertains your audience but also allows you to highlight the culture of your company.
Here is an example of a behind the scenes video from Patagonia that shows off their offices and employees and includes interviews from some of them:
4. Testimonials
Testimonial videos are a great way to strengthen your brand’s legitimacy and to shine a spotlight on your loyal customers.
As much as your company can guarantee that your products are great, watching a customer give a positive review or experience holds a lot more weight.
Customers still highly value opinions from word-of-mouth, especially in this day and age where people heavily rely on other people’s reviews before buying a certain product.
In this example, American Express featured diverse business partners that talked about how American Express was their preferred card of choice when it comes to customer transactions.
By having authentic testimonials from customers, you can lead more people to trust in your brand and its products.
5. Live Videos
Since most social media platforms have included and are even encouraging live videos, it’s best to take full advantage of them.
While it may take some preparation to assure that there won’t be issues once you go live, it is still a great way to create excitement and engagement among your audience.
Live videos are a great way to build anticipation for your brand because your loyal customers would not want to miss you going live. These videos also show your brand in a more transparent and improvised way which adds more humanity and authenticity to your brand.
For one of Kohl’s live videos on Facebook, they hosted an open workout session on Facebook Live. Even though they weren’t actively pushing for a purchase, they stuck true to their brand and created an engaging experience for their audience.
6. User Generated Content
You can mix up your social media content by putting a focus on the content your audience has posted about you. By highlighting and featuring their videos on your social media platforms, you are showing your love to your loyal customers.
This makes your audience feel like they are a part of your brand’s community which encourages more engagement involving your brand.
When you get to feature your customers and share their video content, your other customers will be encouraged to do the same and post their own videos about your brand. This makes everything feel collaborative between your brand and your audience.
Here is an example of a very entertaining user-submitted video that was featured on GoPro’s YouTube account after the video won the GoPro of the World Challenge. These really work well for the GoPro brand since it encourages users to film using their own GoPro cameras.
With all these video ideas at your disposal, all you need is a video production team that can turn these ideas into reality. Our team at VideoBlast can help you brainstorm potential video ideas and create these videos for your company.
You can check our website to view our affordable rates and different styles and examples we can do for you. Let us help you create engaging videos to build your social media presence.
