For your SaaS business, generating and nurturing your leads are two of the most crucial parts of successfully landing a client. Since you have risen above the rest and have captured a potential client’s attention, it’s critical for you to seize this and close the deal.
If you want to be able to secure a client, you have to have the right tools to capture their attention and make them be fully knowledgeable about what you are offering.
The challenges with that are to communicate that information as simply as possible and to make your information accessible; this is where videos can give you a huge boost and here are 2 reasons why:
1. Videos are a good alternative to personal meetings
In this time of uncertainty, especially when it comes to workplace meetings and interactions, videos can become a practical alternative to meeting up with potential clients in person.
You can provide information that your potential client needs through videos which can make some concepts and features easier to understand and more interesting to watch compared to just sending them documents or photos.
It is important that these videos are prepared properly and are providing the necessary information that your potential clients want to see.
Having impressive videos at the ready for your potential client is a sign of credibility and shows that you are well-prepared to inform and engage with them.
Here are some examples of videos that you can prepare:
- Feature videos — will highlight the main features of your SaaS business
- Tutorial videos — will teach your potential clients how to use your SaaS
- FAQ answer videos — will provide answers to frequently asked questions by potential clients
- Testimonial videos — will show positive experiences and recommendations from previous clients
2. You will have various options on where and how you post your videos.
Now that you have gone through all the different types of videos you can use, it is just as important to plan out where and how you want to post them.
There are two options that you have: you can either post videos through organic traffic or paid traffic.
Organic Traffic
Relying on organic traffic means relying on search results that you earn online without resorting to spending. So, to be able to maximize this and make your videos come up in search results, you should utilize all online resources that you have.
Here are some ways you can utilize organic traffic:
- Post promotional, tutorial, and demo videos on your website
- Post promotional, social, and testimonial videos on your social media (Facebook, Youtube, Instagram, Twitter, LinkedIn etc.)
- Attach promotional and demo videos onto e-mails
All these actions can help your videos reach an audience organically through people engaging with and sharing the videos. These can also lead to a better performance in search engine results because of your videos appearing on multiple websites.
Paid Traffic
Relying on paid traffic means relying on traffic that comes from advertisements that you have bought from advertising platforms that offer ad space on their websites. This is a more sure and direct way of obtaining traffic on your videos.
Here are some ways you can utilize paid traffic:
- Pay for relevant keywords on search engines like Google and Bing to redirect people to your video
- Buy advertising space on other relevant blogs and websites to promote your video
- Pay for advertising space on social media websites especially Facebook, Instagram, and Youtube because they are more video-friendly
It is important that you have a sound strategy so that you can make the most out of the money that you will spend. Paying for views might sound a bit costly, but it can be cost-effective if done right.
Now that you have a better understanding of what videos to create and where to promote it, you now have to figure out how to create compelling video content that can help your SaaS business nurture leads and grow.
You can either create these videos yourself, which can be a difficult task especially if you don’t have video editing experience, or you can hire a creative video agency like VideoBlast.io.
VideoBlast can make your video creation process as simple and as affordable as possible. You can visit our website to view examples and learn more about how we can help you.
