Video has become more important than ever before and that rings even truer in 2020. In a year where most of us are forced to stay at home, people have been watching more and more video content at home either on their smartphones, tablets, laptops, or desktops.
Learning how people are consuming their video content in today’s digital landscape will be crucial for your business because this allows you to figure out how to effectively respond to their concerns and desires.
Here are 3 important developments that show how consumers’ video consumption habits is changing in 2020:
Consumers Watch Videos During Their Leisure Time to Unwind
Back then, people used to either go to the cinema to watch a movie or turn on their TV to watch their favorite TV shows to destress. However, nowadays, the younger generations satisfy their appetite for visual content by watching videos.
Another key difference is that younger generations get to choose what content they want to watch unlike before when people had to settle on what was on their TV.
The one thing that didn’t change, though, is why people consume video content which is to relax, unwind, and to escape from the realities of daily life.
This doesn’t mean that you should just create mindless video entertainment to make your audience laugh. What you can do when you are making your videos is to just add elements of humor and fun to keep them entertained.
With that in mind, as a marketer, you should recognize that in whatever video content you are planning to make, you have to find a way to keep your audience entertained and intrigued because that is what your audience mainly wants from the videos that they watch.
Consumers Watch Videos to Learn More About Their Passions
Consumers don’t just view videos as a form of escapism, but they also now look for videos that teach them things that they want to learn about.
Video consumers have become motivated to watch anything that relates to their hobbies, passions, and interests or anything that teaches them something new and interesting.
It’s important for your company to be able to craft a well-made buyer persona that can easily identify which kinds of passionate people your product or service can benefit.
Once you have identified which specific audience you want to target, you can create appealing video content that is catered specifically to them.
When you have created these entertaining videos for the passionate audience that you have targeted, they will truly appreciate your product and even intensely advocate for it since they will feel that it was specifically made for them.
Consumers Are Relying on Marketing Videos From Brands
Before, when consumers wanted to learn more about a certain product, they would often visit websites or read online reviews. However, because of the emergence of videos, they have now also become an important part of someone’s research into a product.
The root of the reliance on videos has come from social media platforms making videos more accessible on everyone’s feeds. This has also led to more consumers expecting brands to create even more videos for them.
This expectation has grown even strong during 2020 with even more people watching product demos, unboxings, and product reviews to learn more about products before going to an actual store.
You will definitely need to create videos for your potential customers because of their expectations and because these videos allow you to give an in-depth look of your product.
Videos that feature your product lets your customers watch how your product actually works in real time, which is the closest thing they’ll have to actually seeing the product in-person at a store.
These videos paint an even clearer picture of your product that you can’t get from text posts or photos. So creating these videos adds a layer of authenticity and genuineness that may be enough for a customer to choose your product over another that doesn’t have a video.
With the power of videos growing larger by the day, it is important that you keep up with these developments to achieve your company’s goals and objectives. VideoBlast can help you create effective video content that your potential customers will love.
We make it simple and affordable for you to create engaging videos for your company. With VideoBlast, you can have access to different styles and examples of videos that people love to consume.
