Black Friday is coming very soon and it’s a perfect opportunity for your business to increase your sales. The thing is, every business is thinking the exact same thing as well.
So, with promotions and advertisements everywhere, you have to find a way to stand out among the rest. The best way to emerge from the pack and win out on those customers that are willing to spend their money is to create interesting and compelling videos that will capture their attention.
Here are 2 important tips on how to use videos to help you stand out in your Black Friday marketing:
1. Make use of different types of videos
If you want to maximize the potential of video, you would want to experiment with its different types. You can use different video types for different goals and audiences.
Here are some video types that you can create, either to post on your social media or to post as advertisements:
Teaser videos
Use these to let your customers know that a Black Friday sale is coming. You don’t have to reveal too much just yet so that they can stay curious about what’s happening.
You can post these videos a few weeks or days before Black Friday. You can also use countdown videos to build anticipation for the sale.
Promotional and Product videos
Once Black Friday comes closer, you can now use promotional videos to promote your upcoming sales and product videos that feature your best-selling and featured products and why you should buy them.
You can use these videos to let your customers know which products are on sale and what their discounts will be. You can even include promo codes or vouchers at the end of these videos.
You can roll these out little by little even until the end of Black Friday itself so that each video has its own different time to shine.
Testimonial and Review videos
You can also use testimonial videos in the build-up to your Black Friday sale as a way of proving to people potential customers that your product is credible and is loved by your current customers.
You can also tap third-party promoters and influencers to review the products that you have which can lead to even more new eyes on your product and also even more credibility since these parties can say that they believe in your business even though they are not affiliated with it.
You have to be creative when it comes to making sure these different videos have their own unique style while still maintaining a consistent look and branding everywhere.
2. Optimize your videos for each platform
Now that you have an idea on what the content of your videos should be, you now have an equally important task to find out how to properly optimize these videos on different platforms.
To optimize your videos, you have to know the appropriate video size and video length that is recommended for all the different video platforms available.
Here are some of the recommended directions for the more popular social media websites:
- Facebook — Facebook allows all video sizes, but it would be best to use either a square (1:1) or vertical (4:5) format since most videos on Facebook use this. Facebook videos also have a maximum length of 4 minutes.
- Instagram — It is recommended to post in vertical or square format if you want to post videos on your Instagram feed and to post your Instagram stories in full portrait to use up the whole phone screen. Instagram videos on the feed have a max of 60 seconds while Instagram stories can last up to 15 seconds only.
- Youtube — For Youtube, using a landscape orientation for your videos is preferred. It can also support 4k video quality. So, if you are thinking about making videos that may be a bit lengthy, Youtube is the way to go.
With these guidelines in mind, you can now sort your video posting strategy. For your longer videos, it would be advisable to use Youtube and Facebook, while your shorter videos will be more suited on Instagram and Twitter.
3. Use these videos in a retargeting campaign
Using all your videos that promote your Black Friday sale is a perfect way to revitalize your retargeting campaign.
Since you want to reclaim all the website visitors that didn’t buy your products before, your business’ Black Friday sale becomes the perfect opportunity for you to win them back.
This is your opportunity to remind them about how good your products are and about what amazing deals they can get for those products during Black Friday with your videos.
Having entertaining and compelling videos that showcase your best-selling products and the amazing deals you have on Black Friday will surely push your retargeting campaign over the top to eventually win back everyone who didn’t get to buy from you before.
Now that you’ve learned about different ways you can use videos for your Black Friday marketing, you now have to deal with creating these videos.
If you think it’s too difficult to create videos, you can get help from VideoBlast.io. We are a creative video agency that can make your video creation process as simple and as affordable as possible.
You can view some testimonials by our clients and even look at video examples on our website. Let VideoBlast help you create great videos to push your Black Friday marketing to the next level.
