As a SaaS business, it is important for you to incorporate videos into your marketing strategy because these videos provide great opportunities for you to engage and connect with your potential customers.
Videos provide great value because they can be effective not just for B2C interactions but also for B2B interactions. Having great connections with these sectors will be important for your SaaS business and you can create these connections effectively with videos.
Now that you understand how important and effective videos are, here are 6 videos that you will need to help grow your SaaS business:
1. Product Demo Videos
A great way to introduce and demonstrate your SaaS is by creating informative and engaging product demonstration videos. These demo videos will allow you to explain your software as simply as possible to your potential customers.
It is important to keep these demo videos as concise as possible, keeping it at around 2–3 minutes at most. Another thing you have to consider is to make these videos accessible and you can do that by posting them on your website and all of your social media accounts.
Having these concise and digestible videos will make it easier for your audience to understand what your software is about which can lead to a potential purchase.
2. Video Tutorials
Posting video tutorials will be helpful for your customers as these tutorials shown in a video format will be a lot easier to understand compared to tutorials that only use texts or photos. Using videos allows your customers to actually see the flow of actions they have to perform.
Just like for the product demo videos, you must keep these tutorials concise and specific. What you can do is create numerous tutorial videos that will address specific topics that your customers want to learn more about.
You can post these tutorials on your own website and all your social media accounts so that your customers can easily find them.
Posting these on social media also helps you gather engagement because your customers can share these videos to other people that might need help.
It is critical that your company will be the one to provide the video tutorials for your own software because this allows you to be the primary source of knowledge for your customers instead of other websites or video channels.
3. Promotional Videos
When you decide to hold online events, live streams, or webinars, you can post promotional videos to generate buzz around them. You can do reveals or teasers on what the main theme will be about or who your guest speakers will be.
These promotional videos can be an effective way to get engagement because these videos can create conversations about your event, your guests, and your audience.
Posting your engaging promotional videos on your social media can lead to even more people visiting your website to learn more about your events, register, or even watch the webinars or live streams.
4. Webinars and Live Streams
Webinars and live streams are effective video content options for sharing informational and educational content to your audience.
Posting these videos on your website or on your social media accounts, specifically LinkedIn, can lead to a great deal of traffic from the people that want to watch your webinars and live streams.
Also, because your company is able to provide expert analysis and excellent insights on your SaaS industry through these webinars and streams, you are able to provide your customers with more valuable content.
These webinars can be an impactful way to earn the loyalty of your audience and also adds more credibility which means that they will trust you even more.
5. Testimonial Videos
Another way of fostering customer loyalty for your SaaS company is to post testimonial videos of your proud customers. These videos lets you shine the spotlight on your loyal customers who have been satisfied with your service.
There is a higher level of credibility that you can get when you have people outside of your company that praise how good your service is and it’s important to display that through video.
These videos are a great way to give thanks to your loyal customers and this allows non-customers to see your SaaS company as a business that appreciates and gives thanks to their loyal customers.
6. Social Videos
Social videos are a great way to boost the marketing of your SaaS business. When done effectively, these videos can attract attention which can spark conversations online.
Having a lot of people talk about and engage with your social videos can lead to more reach and awareness for your social media posts and for your company itself.
These social videos can be less formal which can allow you to show more of your brand personality. Showing more of your personality on social media sites like Facebook or YouTube can be a great way to appeal to a wider audience.
Creating videos for your SaaS business is challenging work, lucky for you, our team at VideoBlast can help make this process a lot easier for you. VideoBlast will create engaging and effective videos for you at affordable rates.
All you have to do is select what style you want and provide your content and we’ll do the rest. You can check out the different styles and examples we have on our website if you want to learn more.
