If you want to use videos to grow your SaaS business, you have to make sure you use them right. You don’t just want to create videos for the sake of just riding the trend, you want to be able to maximize what you get out of them.
Since video content offers a lot of variety in terms of the different types and different places you can post it, it may get a bit tricky to figure out the most effective way to help your SaaS business. Here are 3 easy ways to leverage videos for your SaaS business:
1. Create a video teaser for your webinars
When you want to promote your webinars, a great way to do that is to build anticipation before the event itself. You would want people to wonder about what your webinar will be about or who would be the speakers involved.
You have to create video teasers to effectively hook your potential audience. Videos are simply more attractive to look at online compared to text or photos and this can help you draw more attention to your upcoming webinar.
The more enticing video you create, the more buzz can be generated by your audience and this will eventually lead to more people signing up for your webinar.
2. Transform a text testimonial into a video
Testimonials are always a good sign since it allows you to display the trust that your customer has with your SaaS business. While posting testimonials in text form is a decent option, it would be more effective to transform it into a video testimonial.
Having testimonials in video form attracts more attention to the average social media viewer and it allows you to have options on how to present it.
You can use the text and animate it for a typography video which can be more aesthetically pleasing or you can have the person recording their own testimonial in front of a camera which adds more legitimacy.
Having a testimonial in video format lets you boost its effectiveness by making it more eye-catching and engaging which will bring more engagement to your SaaS business.
3. Use videos at every stage of the funnel
As a SaaS business, you are trying to achieve different types of goals for the different stages of the funnel.
You could be pushing for more brand awareness, generating leads to convert to sales, trying to retain customers, or offering new product upgrades to different types of audiences.
In whatever stage you are on and with whoever your audience is, it is important for your business to incorporate videos along the way. With videos, you are able to capture your audience’s attention in every step.
Here are some of the different videos you can use:
- Promotional videos — for brand awareness
- Product demo videos — for interested and potential customers
- Tutorial videos — for those that want to learn how to use your SaaS business
- Testimonial videos — for those that are satisfied with your SaaS
Having different videos in every step allows you to be flexible in terms of your messaging to the different sets of audiences you have.
Do you need help creating videos for your business?
The VideoBlast team can create videos for you at record speed and transparent prices. You can view some video examples we have on our website here.
We make it simple and affordable with our done-for-you videos that you can leverage for your SaaS business.
